It all started with one pink bow….

The very first Pink Bow on a mailbox in 2007.

Message from Founder – Robin Saddler

I am excited to introduce myself, my mission, and the 2022 Pink Bow Campaign. These bows hold a very special place in my heart as my mom is a 22 year breast cancer survivor. Being a Charlotte resident, I noticed these beautiful pink bows around the Ballantyne area and vowed to get involved.

The original Pink Bow Campaign started in 2007 when a few women in a Charlotte Neighborhood had the idea to tie pink bows on mailboxes during October. This served as both a fundraiser and an awareness campaign for breast cancer. Volunteers carefully cut pink tulle and manually created the bows. The inaugural campaign generated almost $500. BCC Rally volunteers further realized the high growth potential and impact of the pink bow and extended to other neighborhoods and businesses in the Charlotte area.

I would order pink bows for my own mailbox and then send them to my mom in Virginia Beach, Virginia. Over the years, I got more and more and more involved by managing pink bow campaigns in my neighborhood and place of business. I joined the board of the directors for BCC Rally, eventually becoming the board President. After much deliberation, BCC Rally dissolved in 2019 and Komen Charlotte took over the Pink Bows and I went with them.

I worked with Komen Charlotte for 2 years and managed the Pink Bow Campaign. During my time at Komen Charlotte, I also stepped in the Interim Director of Marketing role. In 2021 my position was eliminated and my family and I made the decision to keep the pink bows going and start our own 501c3 non profit business. The Pink Bow Campaign, Inc. was created with a mission to raise funds and awareness in the fight against breast cancer while making a greater local impact. In 2021 $30,000 was donated to Susan G. Komen Charlotte and their local navigation campaign and collaboration program with Go Jen Go. This cause and these bows are still a passion for me and for our communities.

I hope you will join me in the new adventures of the Pink Bow Campaign! Let’s continue to make a greater local IMPACT one pink bow at a time!


The Pink Bow Campaign has selected Go Jen Go as our 2022 beneficiary partner.

Together our organizations will make a greater local impact through expansion of education initiatives and financial resources to many more local breast cancer patients in need


The need is now. Please join us and support the Pink Bow Campaign.  1 in 8 women and 1 in 1,0000 men will be diagnosed with breast cancer. We are dedicated to raising awareness and making a difference in our community and those affected by breast cancer.  “Pink Out” your neighborhood, business, school, place of worship, or community area, or DONATE a Pink Bow to Survivor and Thriver!  Order your bow today! 


Celebrating our first year as The Pink Bow Campaign, Inc.

The Pink Bow Campaign, Inc. is an all volunteer 501 (c)(3) non-profit organization in the fight against breast cancer. Tax ID: 87-1790349

TOGETHER WE CAN MAKE AN IMPACT, ONE PINK BOW AT A TIME!