It all started with one pink bow….

The very first Pink Bow on a mailbox in 2007.

It all started in 2007 when a few women in a Charlotte neighborhood wanted to support their friend going through breast cancer. They had the idea to tie pink bows on mailboxes during the month of October. This served as both a fundraiser and an awareness campaign for breast cancer. Volunteers carefully cut pink tulle and manually created the bows. The inaugural campaign generated almost $500.00. In 2008, BCC Rally targeted more homes in the neighborhood and raised over $5,000 for the breast cancer cause.

By 2010, BCC Rally volunteers further realized the high-growth potential and impact of the pink bow. They identified a manufacturer to custom design and produce the bows and the first pull-bow design was introduced to Charlotte communities. The Pink Bow Campaign skyrocketed to raising over $37,000 in 2010, and has continued to expand each year raising a phenomenal $90,000 in 2016.

After BCC Rally dissolved in 2019, the pink bows became a part of Susan G. Komen Charlotte. Our founder Robin Saddler identified a greater need to support our local communities. In 2021, she started The Pink Bow Campaign, Inc., a 501c3 non profit organization in the fight against breast cancer.

The funds raised by the Pink Bow Campaign, Inc. continue to support our mission to increase awareness and support breast cancer detection, prevention, and treatment in our local communities.

These custom pull-bows are now available year-round for individuals, businesses, neighborhoods, communities, teams, and schools to “pink up” their surroundings in a show of support for the breast cancer cause, and spread the message that early detection saves lives.

The Pink Bow outreach program has continued to grow every year by reaching 1000’s of people with it’s vibrant message of hope!

The Pink Bow Campaign relies on volunteers to join our the fight against breast cancer.

Will you help keep the momentum going? Join our amazing Pink Bow Team!                                                                           

Please contact to learn more and be a part of this powerful program!

Celebrating our first year as The Pink Bow Campaign, Inc.

The Pink Bow Campaign, Inc. is an all volunteer 501 (c)(3) non-profit organization in the fight against breast cancer. Tax ID: 87-1790349