The VERY First Pink Bow on a mailbox in 2007.

It all began with one pink bow

The Pink Bow Campaign started in 2007 when a few women in a Charlotte Neighborhood had the idea to tie pink bows on mailboxes during October. This served as both a fundraiser and an awareness campaign for breast cancer. Volunteers carefully cut pink tulle and manually created the bows. The inaugural campaign generated almost $500.00. In 2008, BCC Rally targeted more homes in the neighborhood and raised over $5,000 for the breast cancer cause.

In 2010, BCC Rally volunteers further realized the high growth potential and impact of the pink bow. They identified a manufacturer to custom design and produce the bows and the first pull-bow design was introduced to Charlotte communities. The Pink Bow Campaign skyrocketed to raising over $37,000 in 2010, and has continued to expand each year raising a phenomenal $98,000 in 2018.

The Pink Bow outreach program has continued to grow every year and has raised over $800,000 since the beginning.  In 2019, the Pink Bow campaign became a part of Komen Charlotte with 100% of all bows sales supporting their mission.

After a crazy pandemic year, ThePinkBowCampaign.org was established in Charlotte, NC to continue the efforts by raising funds and awareness for breast cancer – one pink bow at a time. In 2021 $30,000 was donated to Susan G. Komen Charlotte and their local navigation campaign and collaboration program with Go Jen Go.


The Pink Bow Campaign has selected Go Jen Go as our 2022 beneficiary partner.

Together our organizations will make a greater local impact through expansion of education initiatives and financial resources to many more local breast cancer patients in need


Message from the Founder – Robin Saddler

I am excited to introduce myself, my mission, and the 2022 Pink Bow Campaign. These bows hold a very special place in my heart as my mom is a 22 year breast cancer survivor. Being a Charlotte resident, I noticed these beautiful pink bows around the Ballantyne area. I would order bows for my own mailbox and then send them to my mom in Virginia Beach. Over the years, I got more and more and more involved in the campaign (thanks to a very special lady – Carol Aaron). Anyone who knows Carol, knows that when she waves you over, you are about to get VERY involved! I started running my own pink bow campaign in my neighborhood and place of business. Then Carol started waving me over again and I joined the board of the directors for BCC Rally, eventually becoming the board President. After much deliberation, BCC Rally dissolved in 2019 and Komen Charlotte took over the Pink Bows and I went with them.

I worked with Komen Charlotte for 2 years and managed the Pink Bow Campaign. We raised over $86,000 in 2019 and $55,000 in 2020. We were thrilled to be able to make an impact during a pandemic. What a crazy year 2020 was! During my time at Komen Charlotte, I also stepped in the Interim Director of Marketing role (which I loved). Earlier this year, my position was eliminated and my family made the decision to keep the pink bows going and start our own non profit. ThePinkBowCampaign.org was created with a mission to raise funds and awareness in the fight against breast cancer. This cause and these bows are still a passion for me and for our communities.

I hope you will join me in the new adventures of the Pink Bow Campaign! Let’s continue to make an IMPACT one pink bow at a time!


The need is now. Please join us and support the Pink Bow Campaign.  1 in 8 women and 1 in 1,0000 men will be diagnosed with breast cancer. We are dedicated to raising awareness and making a difference in our community and those affected by breast cancer.  “Pink Out” your neighborhood, business, school, place of worship, or community area, or DONATE a Pink Bow to Survivor and Thriver!  Order your bow today! 

TOGETHER WE CAN MAKE AN IMPACT, ONE PINK BOW AT A TIME!